Toyota Renews its WRC and WEC Image for 2024

Toyota has revealed its new designs for competing in the World Rally Championship and the World Endurance Championship in 2024. The Japanese brand, known for its traditional white and red color palette, has decided to adopt a completely black scheme for its GR Yaris Rally1 and the GR010 Hybrid Hypercar.

The choice of matte black as the primary color for both vehicles represents a notable departure from Toyota's iconic white and red combination. Akio Toyoda, president of Toyota, has explained that this change aims to differentiate their cars in a field where similar colors predominate. This aesthetic decision is more than just a change in appearance; it's a statement of intent and a display of the brand's unique personality.

Toyota's new livery is not just an aesthetic change, but also embodies the brand's philosophy. According to Toyota's official statement, the concepts of 'Speed' and 'Prototype' are central to this new stage. These terms not only represent the essence of Toyota in motorsport but also reflect their relentless pursuit of perfection and innovation. Speed symbolizes their competitive spirit and the thirst for revenge, especially after significant defeats like the one suffered at Le Mans, while 'Prototype' underlines the commitment to creating superior vehicles and constant evolution.

Toyota's history in motorsport is rich and diverse. Akio Toyoda's determination to transform Toyota into a formidable competitor originates from his personal experience at Nurburgring. Driving an '80s Supra and being overtaken by more modern vehicles from European manufacturers was a catalyst for Toyoda. This experience was the genesis of his "hate to lose" mentality and marked the start of a nearly two-decade journey, culminating in Toyota's formidable presence in motorsport today.

Looking ahead to 2024, Toyota focuses on maintaining its dominance in both WRC and WEC. With a strong and experienced team, led by Elfyn Evans in WRC and drivers of the caliber of Mike Conway, Kamui Kobayashi, and Nyck De Vries in WEC, Toyota is well-positioned for success. The "hate to lose" philosophy has embedded itself in the team, uniting drivers, engineers, and mechanics in a common pursuit of excellence and victory.