Ferrari Unveils Special livery for the Miami Grand Prix 2024

This weekend in Miami, Ferrari will unveil a unique livery for its SF-24, reviving iconic colors from its history as part of the celebration of its new partnership with HP. The shades Azzurro La Plata and Azzurro Dino, once common in Maranello, are making a comeback after almost fifty years to mark Ferrari's 70th anniversary in the North American market.

Scuderia Ferrari will be the center of attention in Florida, where its vehicles will proudly display the colors Azzurro La Plata and Azzurro Dino. These colors will not only adorn the wings and engine cover but also details like the race numbers and wheel rim edges, in tribute to the aesthetic of the sixties, when Ferrari dominated the tracks with the 158 F1 model.

The entry of HP as a title partner expands the collaboration beyond Formula 1, also encompassing the young drivers' program and Ferrari's Esports team. This weekend will serve as the perfect backdrop for the unveiling of this partnership, which also supports Ferrari Academy drivers in women's competitions, reinforcing the brand's commitment to diversity and innovation.

The event will not be limited to the track, as the Ferrari team will also wear special gear on Grand Prix Sunday. The team kit, predominantly in Azzurro La Plata with Azzurro Dino details, will pay tribute to the official colors of the races in Argentina in the fifties and to drivers like Alberto Ascari, who considered this blue his lucky charm.

Furthermore, Charles Leclerc and Carlos Sainz will enjoy custom Ferrari 296 GTS Assetto Fiorano vehicles in these historic colors, leading the Ferrari parade that will accompany the festivities. This series of events will also see the drivers and fans gather at Casa Ferrari, located near the circuit at the Hard Rock Stadium, offering a unique and complete experience.